Privacy Policy

Last updated: April 14, 2023

This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information when You use Our Website or Services and tells You about Your privacy rights and how the law protects You.

We use Your Personal data to provide and improve the Website and Services. By using the Website and/or Services, You agree to the collection and use of information in accordance with this Privacy Policy. 

Interpretation and Definitions

Interpretation

The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.

Definitions

For the purposes of this Privacy Policy:

  • Account means a unique account created for You to access our Services or parts of our Service.

  • Company (referred to as either "the Company", "We", "Us" or "Our" in this document) refers to Focused Design Company, registered at Keurenplein 4, Unit A5803, 1069CD, Amsterdam, KVK-nummer 88335917.

  • Cookies are small files that are placed on Your computer, mobile device or any other device by a website, containing the details of Your browsing history on that website among its many uses.

  • Country refers to: Netherlands

  • Device means any device that can access the Website such as a computer, a cell phone or a digital tablet.

  • Personal Data is any information that relates to an identified or identifiable individual.

  • Service(s) refers to our services you’ve contracted us for (e.g. marketing support, website design, brand identity design, or similar support).

  • Professional Service Provider means any natural or legal person who processes the data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to help run the business, facilitate the Service or the Website, to provide the Website on behalf of the Company, to perform services related to the Website or Services or to assist the Company in analyzing how the Website is used.

  • Usage Data refers to data collected automatically, either generated by the use of the Website or from the Website infrastructure itself (for example, the duration of a page visit).

  • Website refers to Focused Design Company Website, accessible from www.focuseddesignco.com

  • You means the individual accessing or using the Website or our Services, or the company, or other legal entity on behalf of which such individual is accessing or using the Website or Services, as applicable.

Collecting and Using Your Personal Data

Depending on how you choose to interact with Us, we may collect personal information from you, for example your name, e-mail address, billing address, shipping address, phone number, or other persistent identifiers that can be used to personally identify you. We may also collect other personal information regarding your interaction with our Website, including usage information, the items that you browse, purchase, download, read, watch and otherwise access, and your geographic location.

As a general matter, you can browse our website without submitting your personal information to us, although we may receive and collect certain personal information automatically, including site analytics regarding our website, information your Internet browser automatically sends when you visit our websites, and information collected by cookies.

There are a number of circumstances in which you may need to provide us with your personal information. The most common of these circumstances include: contacting us through our Website, interacting with social networking sites, signing up for promotional communication and/or our Mailing list, signing up and scheduling calls with us, making a purchase or placing an order, hiring us for working together.

Types of Data Collected

Personal Data

While using Our Website, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include, but is not limited to:

  • Email address

  • First name and last name

  • Phone number or other contact data

  • Address, State, Province, ZIP/Postal code, City, Country

  • Usage Data

We do not process or store sensitive information or sensitive personal data including but not limited to data revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, genetic data, biometric data, data concerning health or a natural person’s sex life and/or sexual orientation.

Usage Data

Usage Data is collected automatically when using the Website.

The Website is hosted by a third party, Squarespace. Squarespace collects personal data when you visit the Website and details about your use of this Website, including:

  • Information about your browser, network and device

  • Your IP address or similar IT information

  • Web pages you visited prior to coming to this website

  • Web pages you view while on this website

  • Clicks

  • Internal links

  • Pages visited

  • Scrolling

  • Searches

  • Timestamps

We share this information with Squarespace, our website analytics provider, to learn about site traffic and activity. Squarespace needs the data to run this website, to protect and improve its platform and services, and to perform our website analytics. Squarespace analyzes the data in a de-personalized form.

Additionally, we may collect Your personal “Event Data” information which is other information about You and the actions that You take on our Website, such as visits to our Website pages, and purchases of products. Examples include: 

  • Content viewing on a page

  • Page name

  • Product or product group name

  • Product type

  • Search query

  • Search result the visitor clicked on

  • Any tags or categories related to the search results

  • Product name

  • Number of items

  • Product SKU

  • Order subtotal

  • Order currency

  • Order subtotal

  • Number of items

  • Recording a payment, lead creation or registration event, but no additional data

Tracking Technologies and Cookies

We use Cookies and similar tracking technologies to track the activity on Our Website and store certain information. Cookies are small files or pieces of text that download to a device when a visitor accesses a website or an app.

Third parties (refer to section “Disclosure of Your Personal Data”), may use cookies, web beacons, and other storage technologies to collect or receive information from your websites and elsewhere on the Internet and use that information to provide measurement services, analytics and target ads. 

Refer to section “Disclosure of Your Personal Data” below to understand what information is collected by Professional Service Providers and how this information is used, shared, retained and transferred.

These functional and required cookies are always used, which allow Squarespace, our third party hosting platform, to securely serve this Website to you. 

These analytics and performance cookies are used on this Website only when you acknowledge our cookie banner. This Website uses analytics and performance cookies to view site traffic, activity, and other data.

For more information about the cookies we use and your choices regarding cookies, please visit our Cookies Policy and/or see the cookies Squarespace uses.

Use of Your Personal Data

The Company may use Personal Data for the following purposes:

To provide and maintain our Website, including to monitor the usage of our Website.

To contact you, for example to send you transactional, commercial or other communications and other marketing and advertising (subject to choices you may make to opt out). 

To manage Your Account: to manage Your registration as a user of the Service in the Stripe platform. The Personal Data You provide can give You access to different functionalities of the Service that are available to You as a registered user. We use this information for customer relationship management - proposals, contracts, invoicing and payments. 

For the performance of a contract: the development, compliance and undertaking of the purchase contract for the products, items or services You have purchased or of any other contract with Us for.

To contact You: To contact You by email, telephone calls, SMS, or other equivalent forms of electronic communication, such as a mobile application's push notifications regarding updates or informative communications related to the functionalities, products or contracted services, including the security updates, when necessary or reasonable for their implementation.

To provide You with marketing communications, news, promotions, special offers and general information about other goods, services and events which we offer. Especially for offers that are similar to those that you have already purchased or enquired about unless You have opted not to receive such information.

To manage Your requests: To attend and manage Your requests to Us.

To verify your identity and for fraud prevention

For business transfers: We may use Your information to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data held by Us about our Website users is among the assets transferred.

For other purposes: We may use Your information for other purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our Website, products, services, marketing and your experience.

When You submit information to subscribe to the Mailing list via webform, We collect the data requested in the form in order to send You marketing emails and newsletters. We share this information with ConvertKit, Our marketing hub and email marketing provider, so that they can provide their services to Us and so they can send these emails on Our behalf. We also share this information with Google Drive for storage and may share it with Zapier for data porting. By filling out the requested information and submitting this form You are subscribing to Our mailing list and You agree to receive Our emails consisting of Our newsletter, promotions, product updates and other marketing communications. You can manage Your preferences or unsubscribe anytime, the appropriate links are provided at the bottom of all email communications. 

When you submit information to this website via webform (the contact form), We collect the data requested in the webform in order to track and respond to Your submissions. We share this information with Squarespace, Our Website hosting provider, so that they can provide website services to Us. We share this information with Google Drive for storage and may share it with Zapier for data porting.

This Website serves font files from and renders fonts using Google Fonts and Adobe Fonts. To properly display this Website to You, these third parties may receive personal information about You, including information about Your browser, network, or device, information about this site and the page you’re viewing on it and your IP address.

This website includes commenting functionality on some pages which enables you to post a comment. This website collects personal data when you post a comment, including Your name (which will be displayed as part of your posted comment), Your email address (optional, to let you know if someone replies to your comment) and Your website URL (optional). 

This website includes “likes” functionality on some blog posts which enables you to “like” a post. This website collects personal data when you like a post to try to prevent the same person from liking the same post during the same visit, including Information about your browser, network and device, Details about the web page or content you shared or proposed to share and Your IP address.

Legal Basis for processing your Personal Data

Under the General Data Protection Regulation (GDPR) We are required to have a legal basis to lawfully process your Personal Data. For the described Data processing we rely on the following grounds:

  • Consent: We may process Your information if You have given us permission (i.e. consent) to use Your Personal Data for a specific purpose. You can withdraw this consent at any time.

  • Performance of a Contract: We may process Your Personal Data when We believe it is necessary to fulfill our contractual obligations to You, including providing the Website and Services or at Your request prior to entering into a contract with You.

  • Legitimate Interest: We may process Your Personal Data when We believe it is reasonably necessary to achieve Our legitimate business interests and those interests do not outweigh Your interests and fundamental rights and freedoms. 

  • Legal obligations: We may process Your Personal Data where We believe it is necessary for compliance with Our legal obligations, such as to cooperate with a law enforcement body or regulatory agency, exercise or defend Our legal rights, or disclose Your Personal Data as evidence in litigation in which We are involved. 

  • Vital interests: We may process Your Personal Data where We believe it is necessary to protect Your vital interest or the vital interest of a third party, such as situations involving potential threats to the safety of any person.

Retention of Your Personal Data

The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

The Company will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of Our Website, or We are legally obligated to retain this data for longer time periods.

Disclosure of Your Personal Data

We do not, and will not, sell any of your personal data to any third party - including your name, address, email address or other information. However, in order to provide, maintain, improve, secure and promote Our Website and Services, we need to disclose Personal Data to third parties. We may share Your Personal Data with the following categories of companies as an essential part of being able to provide our Website and Services to you in the following cases: 

  • With Professional Service Providers: We may share Your personal information with Professional Service Providers. Examples include but are not limited to website design and hosting platforms, marketing companies, marketing agencies, advertising partners and social media platforms. These third parties help us run our business, provide You Services, monitor and analyze the use of our Website, contact You and for marketing, advertising and analytics purposes.

  • For business transfers and transactions: We may share or transfer Your personal information in connection with, or during negotiations of, any merger, sale of Company assets, financing, or acquisition of all or a portion of Our business to another company. 

  • With Group Companies: We may share Your information with Our group companies, in which case we will require those companies to honor this Privacy Policy. Group companies include Our parent company and any other subsidiaries, joint venture partners or other companies that We control or that are under common control with Us.

  • Affiliates: We may share Your Information with affiliates who help us reach out to potential new customers or promote our products on their websites.

  • With business partners: We may share Your information with Our business partners to offer You certain products, services or promotions.

  • With other users: when You share personal information or otherwise interact in the public areas with other users, such information may be viewed by all users and may be publicly distributed outside.

  • With Your consent: We may disclose Your personal information for any other purpose with Your consent.

  • For Law Enforcement: Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

  • Credit reference agencies, law enforcement and fraud prevention agencies, so we can help detect, prevent and tackle fraud.

  • Other Legal Requirements: The Company may disclose Your Personal Data in the good faith belief that such action is necessary to:

    • Comply with a legal obligation

    • Protect and defend the rights or property of the Company

    • Prevent or investigate possible wrongdoing in connection with the Website

    • Protect the personal safety of Users of the Website or the public

    • Protect against legal liability

Specifically, we work with the below third party Professional Service Providers. We advise You to review their Privacy Policies to understand what information is collected by them and how this information is used, shared, retained and transferred.

Third party - Meta (for advertising and analytics purposes)
Description - We use Meta Ad Products and other Business Tools to deliver targeted advertisements to individuals who visit our Website. 
Third party Privacy Policy - Meta Privacy Policy

Third party - ConvertKit (for marketing purposes).
Description - We use ConvertKit for email marketing and digital product selling purposes.
Third party Privacy Policy - ConvertKit Privacy Policy

Third party - Stripe (for invoicing and payment processing)
Description - We use Stripe for managing invoicing and for processing payments. 
Third party Privacy Policy - Stripe Privacy Policy

Third party - Calendly (for call scheduling)
Description - We use Calendly to enable you to schedule meetings automatically.
Third party Privacy Policy - Calendly Privacy Policy

Third party - Hotjar (for analytics purposes)
Description - We use Hotjar for gathering digital experience insights.
Third party Privacy Policy - Hotjar Privacy Policy

Transfer of Your Personal Data

Your information, including Personal Data, is processed in all places where the parties involved in the processing are located. It means that this information may be transferred to — and maintained on — computers located outside of Your state, province, country or other governmental jurisdiction where the data protection laws may differ from those from Your jurisdiction.

Your consent to this Privacy Policy followed by Your submission of such information represents Your agreement to that transfer.

The Company will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy and no transfer of Your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of Your data and other personal information.

Delete Your Personal Data

You have the right to delete or request that We assist in deleting the Personal Data that We have collected about You. Our Website may give You the ability to delete certain information about You from within the Website.

You may contact Us at any time to request access to, correct, update, amend or delete any personal information that You have provided to Us, by submitting this request at www.focuseddesignco.com/contact

Please note, however, that We may need to retain certain information when we have a legal obligation or lawful basis to do so.

Security of Your Personal Data

The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While We strive to use commercially acceptable and appropriate means to protect Your Personal Data, We cannot guarantee its absolute security.

Children's Privacy

Our Website or Services do not address anyone under the age of 18. We do not knowingly collect personally identifiable information from anyone under the age of 18. If You are a parent or guardian and You are aware that Your child has provided Us with Personal Data, please contact Us. If We become aware that We have collected Personal Data from anyone under the age of 18 without verification of parental consent, We take steps to remove that information from Our servers, databases and storage.

If We need to rely on consent as a legal basis for processing Your information and Your country requires consent from a parent, We may require Your parent's consent before We collect and use that information.

Links to Other Websites

Our Website may contain links to other websites that are not operated by Us. If You click on a third party link, You will be directed to that third party's site. We strongly advise You to review the Privacy Policy of every site You visit. We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Changes to this Privacy Policy

We may update Our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page. We will let You know via email and/or a prominent notice on Our Website, prior to the change becoming effective and update the "Last updated" date at the top of this Privacy Policy. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Cookie Policy

Please note that in addition to this policy, our Cookie Policy also applies.

Contact Us

If you have any questions about this Privacy Policy, You can contact us by visiting this page on our website: www.focuseddesignco.com/contact